Floating a Growing Trend For 2016


Last night, I attended a business network event where, for a voluntary contribution to a charity, we could promote our businesses. Everyone seemed very excited setting up. All the ladies around me seemed to know each other and there I was trying to promote my new business and feeling uncertain as to what the reaction was going to be.

When I started looking around, I realized that I just had some brochures and some business cards that I had somewhere in my purse, that was it. The other ladies at the other booths had great displays with lots of products and colours, they even had ordering pads. “Wow” I thought “this is going to be a long night and I don’t think it is going to be the best because I don’t have much to display”.

As time went by, I noticed that more and more people gravitated towards my not so well decorated booth. People started gathering around my table and not only talking to me but also talking among themselves. Here I was, with my business speech prepared, and suddenly I realized that rather than asking me lots of questions, of course there were some questions asked, they were telling each other about the experiences they had while floating.

So many people knew about it. Some said that they loved it and wanted to do it again while others, just two to be fair, said that they had already tried it and where thinking if they wanted to repeat the experience or not. Most of them agreed with the fact that the two determining factors for having a good floating experience were being able to see and confirm that they were floating in clean water and that they didn’t feel claustrophobic. “What a relief” I thought “our float pods meet both factors, we pass the test with flying colours”

Some people talked about the benefits of floating, the Epsom Salt and the Magnesium. But I never expected what happened next. When my turn came to present my business, we were all siting down in a circle, I started to give my speech and suddenly this young and very trendy lady interrupted me and started talking about floating. But not about what we usually talk when we talk about floating. This is pretty much what she said.

“Floating is going to be In thing to do in 2016. It is going to be the trendy thing for next year. Last Saturday, I was looking it up on the internet because I was curious about it and found that it is what all the actors and actresses in Hollywood are doing. It is the new thing to do, and what people are talking about. If any one of you needs something interesting to talk about on a date or when out with a group of friends, floating is the thing.  Make sure you know what it is, give it a try and read about it; otherwise you are going to be the quiet one on the corner without knowing what to say. Besides it has lots of benefits and it is natural, you are not putting any chemicals in your body.” After she finished her speech, I didn’t have much to add. Needless to say, more and more people came over to my booth after her speech.

Then I realize that 2016 is going to be one of the best years for the Float industry.



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